ELB Equipment and Powerscreen solid 30-year partnership has driven the local market for decades This year Powerscreen celebrates three decades as t
ELB Equipment and Powerscreen solid 30-year partnership has driven the local market for decades
This year Powerscreen celebrates three decades as the single most dominant force in crushing and screening in all industries across the country.
The manufacturer’s longstanding relationship with its sole distributor, ELB Equipment, has been the driving force behind Powerscreen’ s dominance and established itself as a market leader with an estimated 50% to 60% market share in southern Africa and an unmatched range of mobile crushing and screening solutions.
Powerscreen remains the top-selling brand of mobile crushing, screening and conveyors in the country. Its products are a mainstay of the local mining and construction industries with ever-growing applications in recycling, agriculture and other industries.
Wakefield Harding, divisional director at ELB Equipment and Heath Dickson, mining product application manager, say the machines are the ideal match for local operations combining worldclass productivity with rugged and durable equipment that is tough enough for harsh African conditions.
In addition, they attribute the success to ELB Equipment expertise with years of experience, deep product knowledge and a team driven by application-focused solutions. “With Powerscreen approaching its 60th anniversary and ELB Equipment celebrating 30 years as the Southern African agent, it is a significant milestone,” says Wakefield.
He adds that one of ELB Equipment’s key strengths lies in its extensive product range that caters to everyone from startup operations needing small screens for sand mining, composting or agricultural screening, right up to large-scale mining. This kind of versatility ensures their customers get the right machine for their needs without having to overinvest or compromise.
“We also hold by far the largest stockholding of machines in South Africa. This translates into fast delivery times and minimised downtime. Our inventory and well-organised logistics also mean we can help clients immediately and our team runs like a well-oiled machine in terms of application knowledge as well as scaling new machines, maintaining parts supply throughout the region and providing maintenance and servicing of equipment.
“Our vast regional footprint further strengthens our service capabilities with three parts and service branches in major regions and a total of eight Sales and Service branches across the country. Whether a client is working in Witbank, Cape Town or Port Elizabeth our branches provide consistent, high-quality service wherever it is required.”
Recent additions to the Powerscreen line include the Chieftain 1700X triple-deck incline screen and the Premiertrak 450 jaw crusher which demonstrates Powerscreen’s commitment to staying ahead of the game and evolving to meet changing market demands. For instance, the Premiertrak 450 offers a massive jump in crushing capabilities, handling up to 500 Newton-metre crushing strength.
The Chieftain 1700X also raises the bar with the unique patented four bearing double or triple deck screenbox and its ability to reverse the direction of the screenbox for difficult screening applications With decades of application experience in the screening and crushing market, Heath says that throughout the years it has been service excellence that remains a cornerstone of ELB Equipment’s offering.
“We’re increasingly selling service agreements with our machines, which gives customers peace of mind with predictable costs over 2 000 or 3 000 operational hours and reduces unexpected expenses. Our finance options have also evolved to support client needs as many sales today hinge on offering flexible finance solutions and as a result, we are geared to provide various options to make acquiring equipment more accessible,” he says.
As the dominant player in crushing and screening in southern Africa and as the company expands its reach into larger mining operations with its new range of LiuGong excavators and dump trucks, the future looks bright. “We’re excited about the doors this opens for us. We’ve laid the groundwork and now it’s time to show the market what we’re truly capable of.”
Despite all the recent developments and successes, Wakefield explains that ELB Equipment’s foundation remains strong. “Our relationship with Powerscreen is a key pillar of our success. We’ve been market leaders for 30 years and our experience and expertise are second to none.
“Our efforts have also been recognised by Powerscreen and we were recently announced as Regional Dealer of the Year. We see this as a testament to our team’s dedication and the strength of our partnership and we look forward to building on this legacy and delivering even greater value to our customers in the years to come,” he says.
Looking ahead, ELB Equipment remains committed to growth and innovation. It has been on an impressive growth path over the past five years and it is not stopping, The company’s new ‘Future Now, Future Next’ strategy is being implemented at all levels and as part of its drive will see the introduction of new equipment and advanced solutions through partnerships with brands like LiuGong and Furukawa alongside Powerscreen’s evolving technology.
