Peugeot, part of Stellantis South Africa, has strengthened its position in the nation’s bakkie market with the launch of the latest version of its Lan
Peugeot, part of Stellantis South Africa, has strengthened its position in the nation’s bakkie market with the launch of the latest version of its Landtrek one-ton bakkie available in five derivatives including the Professional Single Cab 4×2, Professional Double Cab 4×2, Active Double Cab 4×4, Allure Double Cab 4×2 AT and the 4Action Double Cab 4×4 AT.
For concrete and construction workers the unusual launch of the bakkie was a fun way of showing the Landtrek’s promise of toughness and versatility. The ‘Pretty Tough Challenge: Most Dirt Wins’ was a four-day race across the Eastern Cape, where success was about covering the most dirt kilometres. “Our Landtrek was made to be driven where the tar ends,” said Moeketsi Mapogo, South Africa and SSA Head of ProOne LCV Business Unit. “It is ready for our roads, our people and our way of life.”
The launch was a four-day adventure through the rugged backroads of the Eastern Cape. Teams set out from Lady Grey climbed some of the country’s highest mountain passes en route to Rhodes, continued to Matatiele and then descended through the Wild Coast to Port St Johns and finally reaching Coffee Bay. The route was designed to assess the Landtrek’s capability where it matters most off the tar, across mountains, rivers and remote farmlands.
Along the way Peugeot partnered with a local school and a community nature reserve to deliver essential building materials. The Professional Single Cab Landtrek with a class-leading load bed in its segment proved its strength in real-world conditions by transporting supplies across challenging terrain to their destinations.
“Since entering the South African market four years ago we have spearheaded strong growth and established our brand house,” Mapogo explained. “The Landtrek delivers what South Africans expect from their bakkies in terms of resilience, versatility, comfort and style backed by global expertise.”
With payloads above one tonne, a towing capacity of up to three tonnes and ground clearance between 214 and 235 mm the Landtrek delivers on the fundamentals. The 4×4 variants add a transfer case and differential lock for confident driving in low-grip conditions. Inside, the Landtrek offers a 10-inch multimedia screen with Apple CarPlay and Android Auto, smart storage solutions and advanced safety features including six airbags and Trailer Sway Control.
The Landtrek combines robustness with Peugeot’s signature design DNA: a vertical grille with the lion emblem, distinctive LED lighting and alloy wheels that look equally at home in the city, on the farm or out on the trail. “South Africans want a bakkie that works hard during the week and is just as comfortable heading into the mountains, the bush or down to the coast on the weekend,” Mapogo said. “The Landtrek fits seamlessly into that lifestyle. It is practical and powerful and a true competitor in its segment.”
The Landtrek launch underscores Peugeot’s confidence in the South African market and its long-term commitment to grow locally. It represents another step in a broader strategy to bring vehicles shaped by global expertise and fine-tuned for local conditions, driving experiences and ambitions.
