South African textile and lifestyle brand, Hertex, has announced the launch of a flagship showroom within the Sibaya Coastal Precinct, one of the coun
South African textile and lifestyle brand, Hertex, has announced the launch of a flagship showroom within the Sibaya Coastal Precinct, one of the country’s fastest-growing and most design-driven coastal developments. The move underscores the brand’s long-term growth strategy in KwaZulu-Natal and enhances the precinct’s reputation as a high-value investment and lifestyle destination.
For Devmco Group, the development visionaries shaping Sibaya’s integrated live-work-play environment, the addition of Hertex signals strong confidence from premium national brands in the precinct’s trajectory. With world-class commercial, residential and retail projects already underway, Sibaya continues to attract businesses committed to quality, innovation and elevated coastal living.
“Sibaya is fast becoming KZN’s most dynamic coastal node with a design-driven, lifestyle-focused and forward-thinking focus. It’s exactly where we want to be as we grow our national footprint,” says Klaus Herrmann, Hertex’s Sales Director. “Opening a flagship here strengthens our presence in the province and positions us at the heart of a precinct that aligns perfectly with our premium, design-led brand philosophy.”
Hertex’s partnership with Devmco Group is a strategic alignment built on mutual values. Devmco Group, having delivered more than R8 billion in development between Umhlanga Ridgeside and Sibaya, have become synonymous with long-term value creation, exceptional placemaking, and innovative coastal urbanism. Their latest project within the precinct, HQ Sibaya, continues this ethos by merging lifestyle, business and wellness into a single future-forward commercial ecosystem.
“Devmco’s commitment to quality and their ability to create meaningful, lifestyle-enhancing spaces resonates deeply with us,” Hermann adds. “It’s not just about location; it’s about aligning with a development partner that shares our vision for enduring design and long-term value.”
Hertex’s new Sibaya showroom is drawing on the talent and experience of its in-house design team, together with the acclaimed architectural firm Craft of Architecture (COA) and specialist planners, to craft a uniquely expressive space inspired by KZN’s coastline. Designed to embody a refined coastal aesthetic with seamless indoor–outdoor flow, the flagship will feature a signature rug gallery that showcases Hertex’s renowned craftsmanship, an extensive materials library to spark inspiration for designers and developers, and an expanded HAUS homeware experience available exclusively at this location. The space will also incorporate a dedicated outdoor living zone that reflects contemporary coastal lifestyle trends, along with a purpose-built trade workspace created to support and elevate the work of design professionals.
“Our 40-year heritage of craftsmanship anchors the entire build. Every texture, material and finish has been thoughtfully selected to honour our legacy while creating a fresh, contemporary coastal mood that feels authentically Sibaya,” says Hermann.
As Sibaya continues its evolution into a vibrant coastal city, anchored by integrated residential, commercial and recreational zones, brands like Hertex add significant value to the precinct’s identity. Devmco’s broader vision seen across projects like HQ Sibaya and Sibaya Park, prioritises wellness, connectivity and cultural activation that is already attracting businesses that want to be part of a high-quality environment tailored for modern living and investment.
Hertex identifies KwaZulu-Natal as a key growth market, and the Sibaya flagship represents the brand’s commitment to expanding its footprint in the province. “As the precinct grows into a cultural and lifestyle hub, we plan to grow with it by introducing new concepts, hosting design-led experiences and continually evolving our offering to keep the space fresh and forward-thinking,” says Hermann.
Due to break ground in 2026, Hertex’s forthcoming flagship store is set to elevate both the design landscape and the investor appeal of the Sibaya Coastal Precinct, cementing it as South Africa’s most compelling coastal destination where design, lifestyle and investment converge.
